Did you know event attendees feel comfortable signing up through a direct registration link, and about 85% of event organizers report smoother operation with an easy-to-share link? With the increasing demand for virtual and hybrid events, an effective online registration process is the go-to solution for participant collection. All you need to do is put extra effort into creating a registration link, which hooks the attendee.

This article discusses in-depth how organizers can easily create a link for their event registration in traditional and unique ways. Get to know all the essential features and the mistakes beginners make that affect the event registration.

How to Create a Registration Link for an Event?

To make your registration link creation easier, here are 7 step-by-step processes to follow:

Step 1: Choose Your Event Registration Platform

First of all, an event registration platform is needed that suits the event type and matches all criteria. This means the platform must be user-friendly. No participant wants to go through a hassle process. The easier the platform, the more registration takes place.

The platform must bear some customization features, such as a custom logo, theme, and branding facilities. These promote the event and add a sense of authority. Mobile payment methods, including Apple Pay, Google Pay, commercial credit cards, and bank transfers, must be available here.

Another plus point is the availability of data analytics and dashboard maintenance. In this way, the event registration process can be monitored. Important data related to marketing and sales is also retrieved by these registration analytics.

The last point to observe is the platform’s pricing option. No organization wants its lion’s share to be taken away by a platform fee. Hidden fees must be discussed.

Step 2: Create an Event Page and Registration Form

Now create an event page with a relevant and exciting headline, location, and timing. The event page must have similar branding to the event. Add relevant images and videos to the event, which helps people get a grip on what all this is about.

The registration form is a hidden gem for getting data relevant to your participants. These data can be analyzed to curate a better venue tailored to the participants. Add questions and polls to the forms related to the event.

Step 3: Customize Your Event Registration

After curating a detailed event page and registration form, now is the time for customization. The following parts are generally customized in a registration form:

• Font and color: Incorporate the brand’s theme, logo, and font in the registration page. This gives indirect promotion and allows the participants to feel more connected to the event and brand.
• Question wisely: Add personal yet effective questions in the form. It may be tempting to add a whole bunch of questions in the fields. However, relevant questions will only drive away the interest of participants. Including conditional logic questions reduces monotonous, unnecessary questions for all attendees.
• Custom ticket pricing and tiers: Event organizers can add customized ticket tiers here, along with the price variation. Add the benefits and features of each tier.
• Adding poll, dropdown: Using poll, dropdown, and checkbox reduces the registration fill-up time. Newer and more specific forms of data can be retrieved from attendees in this way. Also, it gives attendees a unique perspective to think about.

Step 4: Generate the Registration Link

After completing the registration form, finalize and publish. It will automatically generate the link for that specific page. If the URL link seems complicated and too lengthy, shorten it with Bitly, Sniply, or Link Squeeze. In this way, the link doesn’t seem fishy, and people tend to click more.

Step 5: Share the Event Registration Link

Now that you’ve generated the desired registration link, it’s time to promote it. Share on social media platforms- Facebook, LinkedIn. Besides these, use email marketing campaigns to share the link.

Most of the time, the event registration platform offers promotion plans included. So, check if your purchased plan already has marketing included or not. This will save you some extra bucks. Incorporate a QR code into the URL for use on printed or digital tickets and posters.

Step 6: Manage & Track Event Registrations

Manage event registration using dashboard analytics. The dashboard is immensely helpful when it comes to attendee data tracking. For example, the dashboard shows how many people actually completed the registration process, how many left in the middle, and where they got stuck most of the time.

Moreover, event registration can be tracked using CRM data tools. Also, using a trackable QR code as a registration link helps assess the overall registration and check-in process.

Step 7: Conduct Post-Event Follow-Up/Analytics

• Gather and analyze the data to mark drop-off and bottleneck areas.
• See what percentage of participants completed the registration process. Find which part creates higher drop-off rates.
• If any field is too complicated, it may cause interested people to leave the registration page. Simplify those areas.
• Track how many registrations are actually turning into ticket sales. If there is any issue of no-show, assess them.
• End the registration process with gratitude and a feedback email.

Must-have Features to Add to a Registration Link for an Event

Creating a registration link seems easier. But it becomes compelling to register when these features are available in the link:

1. Keep It Simple & User-friendly

Avoid unnecessary steps in the registration process. The question fields must be simple and written in easy language. The registration link should be on all devices to avoid losing any participant.

2. Add Embedded Check-in & Checkout

This refers to embedding or integrating the registration link as both a check-in and checkout system. You can do so by sending confirmation mail or ID directly to the registrant’s email after completing the registration.

Or, a simple QR code can be sent, which the participant can scan themselves prior to entering the event. This feature shortens the check-in time, creating a great first impression.

3. Branded Event Logo

An event logo on the registration page makes it formal and legitimate. Many platforms offer branding options, including Eventbrite, Jotform, Cvent, etc. Also, the color palette matching the event branding is another plus point.

4. Fast on-page Loading Times

If the on-page loads slowly, people are more likely to abandon the registration page. This is why a fast-loading page is important. Avoid using large images, too many pop-up elements, and drag-and-drop buttons, which slow down loading time.

Use compressed icons and PNG files. Don’t use unnecessary integrations or plugins on the websites. You can also use Google’s PageSpeed Insights for detailed reasons for slow loading.

5. Allow Add-ons & Group Registrations

Add-ons, or upgrading to VIP, including merchandise, meals, and other facilities with the registration link, allow participants to clearly see what they want. So there are no issues focusing on who gets what add-on. This also avoids confusion on the main event day, so attendees can enjoy a peaceful event.

In the case of group registration, it is more applicable for commercial or business events. Many companies do registration for the whole team, so it saves time, and additional discounts on group registration may attract more customers.

6. Essential Integrations

As of 2025, the average email open rate across industries is approximately 42.35%. You can utilize it and make email marketing a must-have integration to your registration process. Integrate automated confirmation emails, event reminders, and follow-up emails for feedback.

Additional Ways to Set Up an Online Registration for Events

Besides event registration platforms, there are other unconventional yet efficient ways you can set up an online registration link:

CRM Systems

CRM systems allow for all sorts of data management from a central system. Advanced analytics of attendee information is possible here, which allows data-driven decisions.

From creating online links to sending automated emails and post-event follow-ups, everything is possible using CRM systems. Some of them are HubSpot CRM, Zoho CRM, and ActiveCampaign. You can also check for CRM systems that are integrated with your chosen event management platform.

Utilize Social Media

Social media is a powerful tool when it comes to events. Set up Facebook events, LinkedIn events, and add vivid descriptions of the event, including relevant photos and videos. Then, attach the landing page link that drives to the registration link.

The community-building strategy of social media is helpful here. Create event-related groups and communities. Share contents that excite participants for the event registration.

Social media marketing tools can be utilized to set up the registration hype. 44% of attendees are likely to register for an event based on social media promotion. So why not utilize it?

Email Campaigns

Create a well-articulated email campaign sent to a targeted audience. Generating emails weeks prior to the event excites people and creates fear of missing out (FOMO).

Convey urgency days before the event, which generates more registrations and, ultimately, ticket sales. Attach the registration link and landing page to every email.

Google Forms

If you have a budget issue, then Google Docs is the ultimate solution for your event registration. It is completely free and can create unlimited submissions. The creation of fields and customization is also simpler and easier here.

Although advanced data analytics and data tracking are not possible here, attendee submissions can be filtered through Google Sheets.

QR Codes

QR codes are now a popular way for event registration and ticketing. After curating the registration link, use any QR code generator. There are multiple free and paid versions.

For registration data tracking, there are trackable QR codes available, which can be edited even after printing. So any sudden change in the registration can be included without printing a new QR code.

Major Event Registration Mistakes That Affect Sign-Ups

Some common and major mistakes slow down the registration process, making the attendee frustrated and thus leaving the sign-up process altogether. These are:

i) Overcomplicated Registration Forms

If attendees face long, irrelevant, and complicated forms, they feel discouraged from the very start. For example, if the form contains more than 20 data fields, it is highly tiresome for the participants. People who are in a hurry (as most people are always hustling) may not want to fill up all the way to the end.

Moreover, the form may contain questions that are not easily understandable. For example, if the form states a comment but does not specify what, it may confuse the attendee.

Solution:

Only add relevant data fields to the event. It may seem tempting, but there is no use in asking tons of queries that the participants are not willing to answer. If the event is held on a small scale, or in the case of online events, only the name, email, and ticket options are necessary.

However, in the case of large-scale events, the event form may have more data fields required. It is crucial to keep the field at a moderate level, with precise questions. Avoid using industry-related abbreviations.

ii) Frustrating Repeat Registration

Any glitch or connection issue may appear while filling out the registration form. No attendee would like to repeat the whole registration process again if autosave is not available. Besides, it is very frustrating to write the basic information, such as name, contact number, and email.

These data segments are common in all forms. Attendees like it when the basic information is auto-filled from browser history. When the attendee needs to repeat the information, they get tired or frustrated and leave the sign-up form altogether.

Solution:

Allow the autofill option to avoid the frustration of attendees. Incorporate auto sign-up or saved social media, like Gmail, Facebook, and LinkedIn accounts.

Also include saved or preferred payment methods from their browser history, so attendees don’t need to add the account repeatedly.

iii) Poorly Designed Ticket Selection

In many events, attendees can’t comprehend the basic, VIP, and early bird ticket tiers. This leads to confusion and leaves a bad impression of the event.

If the ticket options, benefits, and features are not mentioned clearly in the registration form, the attendee seems confused and is left wondering why the ticket prices are different.

Or, they’ll wonder what is special about the VIP one. This calls for an extra support team, creating pressure and frustrated staff and attendees.

Solution:

Design the form with detailed ticket features, benefits, and price. Mention in the form what people will get with the VIP ticket compared to the general one. Use bullet points for side-by-side comparison. This will help attendees understand at a glance, without wasting time.

iv) Lack of Clarity on Refund Policies

First-time attendees often get intimidated if clear refund policies are not mentioned in the form. Many people are hesitant to lose their registration money if something urgent comes up on the event day. So they seek a refund or a partial refund policy.

If the event form doesn’t mention any or vaguely mentions refund rules, people lose trust. This makes them leave the form or sign up at the very last moment.

Moreover, if your event has a refund policy mentioned in the terms and conditions, attendees may not find it. As we know, most people don’t read the terms and conditions thoroughly.

Solution:

Use precise and dedicated segments to mention the refund policies. Don’t use highly strict rules, such as no return or refund possible, as it makes first-time attendees intimidated. Mention customer support contact information in this segment so attendees know whom to contact in an emergency case.

v) Lack of Mobile Compatibility

A recent study shows that 78% of event registration pages are optimized for mobile devices in 2024. Most people are glued to their phones. So they prefer the registration form to be compatible with their mobile. If the form layout is not done properly, attendees have to zoom back and forth to fill it up.

This is overly tiresome and has a high risk of typos and misinformation. Moreover, attendees prefer to complete the financial transaction using their phone.

Solution:

Align the form layout in the middle of the left side. Check the form on a laptop, desktop, iPad, and smartphone to check the layout compatibility. Adding calendar integration helps attendees remember the event.

Advantages of Having an Efficient Event Registration Link

An efficient event registration link impresses the attendee and makes complete event planning much more efficient from the start. There are fewer mishaps and more data gathered in a simple and time-saving way.

Streamlined Registration

An efficient event registration compels people to complete the registration process. There are no extra or unnecessary fields to fill up. The questions and polls are relevant to the event. A good registration link is compatible with all types of devices. So the attendees don’t need to install third-party applications.

The fields are easy to understand and require simple steps to submit. So, no need for troubleshooting teams or dealing with crowds.

Reduced Human Error

With autofill in the registration form, there is less chance of typing mistakes. The data flows through integrated systems like CRM or event management platforms, avoiding copy-paste mistakes. As a QR code is needed for check-in and check-out, human error is reduced to a great extent.

Improved Data Collection

An efficient event registration uses relevant data fields and polls and checkboxes, which improves the data collected. A good registration form includes integrated CRM tools, which allow for advanced data analysis, tracking attendee registration, drop-offs, bottlenecks, and other variations in data.

Increased Attendance

With mobile compatibility of the landing page, mobile payment option, and simple, easy data fields, attendees are more likely to complete the registration process. If the process is completed within a short time, the number of attendees increases. As a result, ticket sales increase.

Cost Savings

An efficient event registration link cuts down on manual tasks. With automated confirmation emails, payment processing, and check-in systems, fewer staff are required for registration of the event.

This saves a huge amount of event cost. When the whole registration process is done online and tickets are sent through the mail, it saves the ticket printing cost too or eliminates the hassles of handling last-minute paper forms.

Enhanced Attendee Experience

Attendees can have a positive experience with your event with a fast and simple registration process and instant email confirmation. Also, engage with the audience via email prior to the event. This creates bonding and community building among the attendees. Reminding them of the event dates, sharing facts, what they’ll learn, and why the event is important through emails.

Compliance and Data Security

One of the best practices of event registration is data security for the attendees. The sensitive personal data, demographic, and contact information are stored in encryption, so it is difficult to retrieve through a third party. The payment and credit card information are encrypted in SSL (Secure Socket Layer), which minimizes the risk of fraud and scams.

Expert Tips to Increase Registration for Your Event

• Create a sense of urgency to increase ticket sales and registration. People are always afraid of missing something. So, by marketing and promoting the event’s unique benefits and skills they’ll learn, you can increase the attendee registration number.
• Create scarcity of available seats. Send personalized emails implying that only limited seats are available. Most people love to be inclusive.
• Join with social media influencers and earn the trust of attendees. To register for an event, attendees first of all need to trust the event. So, increase credibility by relevant community building and social media promotion.
• Avoid using animations and sidebars, which slow down the loading page.
• Incorporate auto-save social media logins and personal information to avoid repeat fill-ups, which cause the most frustrations.

In Closing

To wrap up, while a basic registration link may work, to increase ticket sales and attract more attendees, it must stand out. It must be short, relevant, and not tiresome to the attendees.

Proper payment methods, security systems, mobile compatibility, and a fast-loading page are features of a great registration link that results in fewer drop-offs and more sales. Additionally, don’t forget to select the right rental equipment to ensure everything runs smoothly during your event.

FAQs

How do I create a QR code for my registration link?
To create a QR code for your registration link, you need to generate the link first, then paste it in a QR code generator (QRStuff, GoQR), and then a free QR code is generated that directs to your link.

How to create a Google registration link for an event?
Go to the Google Form site. Then start a blank form and add the necessary fields as per your choice. After finishing, click send, and then you’ll get the link. There is also an option for shortening the link.

How to create an event registration system with Office 365?
To create an event registration system with Office 365, sign up for an Office 365 account, go to Microsoft Forms, and then start a blank form. Start by adding fields and customizations, and end with collecting responses to get the link.